Depending on the agency, the rate that a Google Ads management service charges can range from 12% to 20% of the ad spend. As a general rule, the fee goes down as the ad spend increases. If you’re a PPC agency, the hourly rate will probably be the most appropriate fee for you. However, it is important to note that this pricing model may not work as well for freelancers or small agencies. In addition, charging by the hour may not be feasible in some cases, and it may cause missed payments.
One way to ensure that you are charging the appropriate amount is to offer a flat rate for Google Ads management. This way, you can easily calculate your total fees and make the client feel comfortable with the fee structure. Moreover, flat rates can help clients build a stronger client-agency relationship. Flat rates make the goals and services of a PPC campaign easier to accomplish. It’s also useful to separate fees from Google Ads. This way, clients know exactly how much they’re paying for Google Ads management. This way, you’ll avoid confusion later on.
If you’re planning to charge for Google Ads management, it is important to keep in mind that small accounts often don’t pay very well and don’t expect much from a manager. Often, new accounts require an initial setup fee to allow access to the account. This fee will be billed in addition to the first month of management. Depending on the size of the account, the fee may range anywhere from $500 to $3,000+.